Italian luxury brand Gucci has been facing criticism on social media for selling a pair of trainers that purposely look ‘Dirty’ for a whopping Rs. 56,000!
The magnanimous fashion house claims that the off-white men’s ‘Screener’ leather trainers are ‘vintage’, ‘distressed’ and that the style refers to the “old school shapes” on its website. The bizarre 70s-inspired trainers are from Gucci’s Cruise 2019 collection and are worn-in all over the sole and upper.
Gucci Screeners (Image source: www.gucci.com)
The Screener trainers, as they’re called, are available in a wide range of colours, all of which feature the same scruffy aesthetic. Selling the sneakers which have scuff marks all over for such an exorbitant price has raised eyebrows, where shoppers just could not get over the cost. Critics took to social media and accused Gucci of “commercialising poverty” and describing the trainers as an example of “peak capitalism”.
The luxury fashion label also sells pair of tennis shoes, dubbed the Rhyton, with a similar “distressed” off-white appearance. Both shoes are part of a rising trend for dirty-looking shoes.
Embellished with the collection’s prints, the #GucciRhyton sneakers are inspired by vintage sportswear and feature a thick sole and chunky construction. Discover the #GucciCruise19 collection by @alessandro_michele through link in bio. #AlessandroMichele
A post shared by Gucci (@gucci) on Jan 27, 2019 at 5:00am PST
Gucci was recently under the critical eye over a design controversy. The brand was widely criticised last week for selling a knit that was accused of racial overtones. The black garment featured a pull-up neck and a cutout with giant red lips.
Creative Director Alessandro Michele wrote a letter to the staff following the criticism explaining the design concept behind it. However, he accepted that the garment could be deemed offensive. It is no longer being sold now.